On the 4th of October, Mango opened its doors once again to customers in New Delhi’s Select CityWalk.
Earlier this year, shoppers across India saw the shutters pulled down on one of our favourite fast-fashion brands, Mango. The Spanish-owned retailer was rumoured to be going completely online, unlike most of its international counterparts.
Following the closure of all brick-and-mortar stores, it was announced that e-commerce giant Myntra, who had already bought out 8 franchises owned by DLF and Major Brands, would be taking over the operations of all of Mango’s sales channels in India, including its online business. This partnership with Myntra signalled the commencement of the brand’s omnichannel expansion strategy, with a plan to open 5 more stores within the current financial year, as well as a total of 25 more locations by the end of 2022.
Every new store will be getting a complete revamp with a focus on improving the shopping experience. Mango’s new Endless Aisle technology will enable customers to browse the entire Mango collection on a tablet, check product availability, and order directly from other Mango stores. Furthermore, this technology enhances the user experience by providing personalised recommendations of new products based on customer purchase history. Each tablet is also integrated with Assisted Checkout technology allowing a customer to skip the queue and pay online.
Although we’re yet to visit the new store, we can only imagine that this is beginning of a new wave in retail.
(Visited the new Mango store yet? Tell us what you thought in the comments below!)